María Sendino (Madrid, 1983) has a degree in Journalism from the CEU San Pablo University (2001-2006); Master in Cultural Management: music, dance and theater (2013-2015) from the Complutense Institute of Musical Sciences (Complutense University of Madrid), with outstanding TFM 'New formats of classical music concerts as a possible solution to the audience crisis in Spain', and Master in Secondary and Baccalaureate Teaching from the CEU San Pablo University (2020-2021). During 2002-2003 he studied community manager at UNED.